Adwords Enhanced CPC

Google launched Adwords Enhanced CPC, a new bidding option to get more conversions and higher ROI with your maximum CPC bids.

How Adwords Enhanced CPC Works

Each time your ad shows up, Adwords Enhanced CPC automatically increases and/or reduces your maximum CPC bid to acquire more conversions at or below your current CPA.

    Adwords Enhanced CPC Bidding
  • To use Adwords Enhanced CPC, Adwords conversion tracking is required. Adwords analyzes your campaign’s historical conversion tracking data and determines your new maximum CPC bids.
  • A click may cost more than your pre-set maximum CPC bid, as Adwords Enhanced CPC can raise your Max CPC bids by up to 30%.
  • Adwords Enhanced CPC works on search targeting campaigns (Google’s domains and Google’s search network) and Adwords content targeting campaigns (Google’s content network).

Adwords Help provides official explanation on Enhanced CPC.

How Adwords Enhanced CPC Works with Other Adwords Tools

When Google Adwords Enhanced CPC is enabled, other Adwords tools will be incompatible for use:

When Google Adwords Enhanced CPC is enabled, other Adwords tools can be used concurrently:

  • Adwords Content Network Demographic Bidding: The demographic bid multipliers you set will be applied in each auction
  • Advanced Ad Scheduling
  • Adwords Automatic Bidding: The CPC bid limit you set will be treated as a limit on the Enhanced CPC bid

Posted on August 23, 2010
Category: Adwords Tools | Leave a Comment

Google Search Algorithm Update, One Domain, 3 or More Results

Google made a search algorithm update and can show 3 or more search results from the same domain within the top 10 search engine results page (SERP). Before this update, Google would only show up to 2 search results from the same domain on a single search result page.

One Domain, 3 or More Search Results

Google Operating System found that when your search query includes the brand name of a company/website, Google can return up to 7 web pages from that site within the first 10 search results.

Take UK’s BBC News site as an example.

    Google search results on www.bbc.co.uk site

Four search results from www.bbc.co.uk appear within Google’s first 10 search results:

www.bbc.co.uk/
www.bbc.co.uk/news/
news.bbc.co.uk/sport2/hi/football/default.stm
www.bbc.co.uk/sport
news.bbc.co.uk/weather/
www.bbc.co.uk/radio/

Google Search Engine Optimization Tips

To adapt to the new search algorithm update, review Google’s SEO tips:

Google SEO Reputation Management

Search Engine Land believes Google’s search algorithm change will make it easier for big brands to resolve SEO reputation management issues.

Posted on August 22, 2010
Category: Google SEO | Leave a Comment

Bing SEO, Bing Webmaster Tools, Yahoo SEO Update

Bing-Yahoo Search Alliance is set to happen between 2010 and 2012, in which Yahoo’s organic search results will be powered by Bing’s organic search results and Yahoo PPC ads will be replaced by Bing Adcenter PPC ads.

Bing Webmaster Tools, Yahoo Site Explorer

Yahoo suggests webmasters focusing SEO in the US and Canada markets to start using Bing Webmaster Tools. Webmasters focusing in other regions should still use Yahoo Site Explorer for SEO.

To maximize your benefits to Bing search engine optimization:

Yahoo SEO Update

Yahoo’s official words on Bing-Yahoo Search Alliance for Bing/Yahoo SEO:

Organic search listings on Yahoo! Search will start to be powered by Bing in the US and Canada (English) markets. In many parts of the world search results will continue to be powered by Yahoo!’s systems until the full transition is complete for all markets by early 2012.

SEO Book shows that Bing search engine has started to power Yahoo with SEO results.

Posted on August 22, 2010
Category: Bing SEO | Leave a Comment

Track Bing Adcenter PPC Keyword Conversions in Google Analytics

Microsoft Bing Adcenter PPC traffic (visits) and keyword conversions can be tracked through Google Analytics.

Set Up Adcenter Keywords’ Visit and Conversion Tracking

Google Analytics can track 5 campaign variables: source, medium, campaign, term and content. To set up Adcenter keyword visit and conversion tracking, append all 5 campaign variables with assigned values to each keyword destination URL:

  • Source (utm_source): e.g. bing
  • Medium (utm_medium): e.g. cpc
  • Campaign (utm_campaign): e.g. google analytics campaign
  • Term (utm_term): e.g. google analytics tips
  • Content (utm_content): e.g. version1

Generate your full tracking URLs through Google’s URL Builder Tool:

    Google Analytics URL Builder Tool

The URL Builder Tool automatically appends all the tracking variables to your Adcenter keyword URL:

http://www.gordonchoi.com/cat/google-analytics/?utm_source=bing
&utm_medium=cpc&utm_campaign=google%20analytics%20campaign
&utm_term=google%20analytics%20tips&utm_content=version1

Update Adcenter PPC Keyword Tracking

Append Google Analytics keyword tracking variables to each of your keyword’s destination URL (or the param1 parameter) through Microsoft Adcenter Desktop Tool, or Adcenter’s interface.

    Adcenter Edit Keyword Destination URL

When adding multiple new keywords to Adcenter, use the “Add Keywords” box and ensure param1 consists of your destination URL with Google Analytics keyword tracking variables.

    Adcenter Bulk Add New Keywords

Review Bing PPC Traffic in Google Analytics Reports

In Google Analytics “All Traffic Sources” report, Bing Adcenter traffic will be reported as Bing / cpc under “Source/Medium”.

Adcenter Conversion Tracking

To keep Adcenter’s keyword conversion, click and cost data reports all in one place (Adcenter), track Bing PPC’s keyword conversions through Adcenter conversion tracking.

Posted on August 18, 2010
Category: Google Analytics | 1 Comment

Baidu Phoenix Nest PPC vs Google Adwords

China PPC 2010 categories China’s search engines into 1st tier, 2nd tier and 3rd tier search engines. In the Chinese Internet market, focus your marketing budgets and time on the 2 big Chinese PPC search engines:

Baidu Phoenix Nest and Google Adwords both employ an account structure that consists of 3 major levels:

  • Campaigns
  • Ad groups
  • Ads and keywords

Let’s compare Baidu Phoenix Nest PPC and Google Adwords on items that include:

  • Quality Score, Keyword Quality
  • Keyword Matching, Click Reports
  • Ad Text Optimization
  • Editing Tools
  • Conversion Optimization Tools, Auto-bidding Tools
  • Conversion Tracking
  • Web Analytics
  • Keyword Tools, Keyword Trends
  • Content Network Optimization
  • Ad Re-targeting

Quality Score, Keyword Quality

Adwords:

Baidu Phoenix Nest:

Keyword Matching, Click Reports

Adwords:

  • Adwords Search Query Report: Shows search queries that have led visitors to your website through your Adwords ads, and connects the clicks to conversions in most Adwords reports for all further keyword analysis.
  • Adwords Broad Match Keywords: A keyword match type that is used in conjunction with negative match keywords to maximize the number of clicks, discover new keywords, and reduce cost.
  • Adwords Negative Keywords: A keyword match type to reduce cost by excluding irrelevant clicks. You can use negative keywords as negative broad, negative phrase or negative exact in your campaigns or ad groups.
  • Adwords Separates Statistics for Google and Search Partners: Google reveals the origins of clicks you have received by separately reporting clicks of Google search and clicks of Search Network (Google’s search partners)

Baidu Phoenix Nest:

  • Baidu PPC Search Queries: Shows search queries that have led visitors to your website through your Baidu PPC ads, but does not connect the clicks to conversions for any further keyword analysis.
  • A basic negative keyword matching can be applied to Baidu Phoenix Nest campaigns.

Ad Text Optimization

Adwords:

  • Adwords Dynamic Keyword Insertion: DKI helps you automate ad text creation, allows you to minimize the time you spend manually creating and managing your ad groups, ensures your ads are relevant and improves your ads’ click through rates (CTR).
  • Adwords Trademark Keywords: Google’s trademark policies are applied on ads and keywords, and differ from country to country. If your competitors have infringed your company’s trademarked “terms” on Adwords, file complaints through Google’s online trademark complaint procedure.

Baidu Phoenix Nest:

  • Dynamic keyword insertion can be applied to any ad text.
  • Contact Baidu’s account management team to file protection for your trademarked “terms”.

PPC Editing Tools

Adwords:

  • Adwords Editor: When you have a large number of Adwords campaigns, ad groups, ads and/or keywords, use Google Adwords Editor to download your account, update your campaigns, ad groups, ads and/or keywords offline, and then upload your changes to your Adwords account. Adwords Editor shows Quality Score of your keywords and is available in almost 40 languages. The tools includes keyword opportunities tool and keyword grouper.

Baidu Phoenix Nest:

  • Baidu PPC Editor: A basic editor that allows you to create/edit campaigns, ad groups, ads and keywords offline and then post changes to Baidu Phoenix Nest.

Conversion Optimization Tools, Auto-bidding Tools

Adwords:

  • Adwords Conversion Optimizer Tips and Adwords Conversion Optimizer Review: An optimization algorithm that manages your keywords’ cost-per-click (CPC) bids by keeping the cost of each conversion below the maximum cost-per-acquisition (CPA) you specify, based on your Adwords campaigns’ historical conversion data.
  • Adwords Conversion Optimizer Target CPA Bidding: Specify the average amount (or actual cost) you will pay for a conversion and Targeting CPA bidding will automate your keywords’ cost-per-click (CPC) bids.
  • Google Adwords Bid Simulator: Get estimation of cost, clicks and impressions before setting your keyword’s maximum cost-per-click (CPC). Adwords Bid Simulator’s prediction is based on your keywords’ bids and Quality Score, the keyword bids and keyword Quality Score of your competitors, historical search volume of Google.com and Google’s Search Network of your keywords, and historical click volume of your keywords.

Baidu Phoenix Nest:

  • Baidu offers no tool for your campaigns’ conversion optimization or keywords’ cost-per-click (CPC) auto-bidding.

Conversion Tracking

Adwords:

  • Adwords Conversion Tracking: Track Adwords keyword / ad group performance/conversion for both search-targeted and content-targeted campaigns by inserting a conversion tracking code snippet onto your website’s confirmation / thank you page. Adwords conversion tracking enables you to track purchases/sales, leads, sign-ups, and/or views of a key page as conversions with or without a value assigned to your conversions. Each Adwords conversion has a cookie period of 30 days and is reflected in most Adwords reports.

Baidu Phoenix Nest:

  • Baidu PPC Conversion Tracking: A basic tool that offers multiple conversion goal tracking. All you need is to insert a conversion tracking code snippet onto your website’s confirmation / thank you page.

Web Analytics

Adwords:

Baidu Phoenix Nest:

  • Baidu Analytics: A basic, free web analytics tool that offers traffic data reports for your Chinese website. Baidu’s Analytics interface is only available in Chinese language.

Keyword Tools, Keyword Trends

Adwords:

  • Google Keyword Tool: Offers search volume keyword data of the previous month, average search volume of the past 12 months, and advertiser competitions on the keywords.
  • Google Search-based Keyword Tool: Get new keyword suggestions based on the actual search queries on Google and matched to specific web pages of your website, that are not currently in your Google Adwords account.
  • Google Insights for Search: Discover keyword trends of your website’s industry based on geographical regions, and spot your competitors’ brand strength.
  • Google Trends in Chinese: A simple version of Google’s Insight for Search, in Chinese.

Baidu Phoenix Nest:

  • Baidu Keyword Research Tools: Generate keywords from a “core keyword” and/or from a URL that you enter. Download the list of suggested keywords and/or add the new keywords to your Baidu campaigns.
  • Google Trends vs Baidu Index: Discover Chinese search trends that users typed into Baidu.

Content Network Optimization

Adwords:

  • Adwords Content Targeting Optimization: Google enables you to manage both search network ads and content network ads in one system, Adwords. Optimize your content targeted campaigns using placement report, conversion targeting tool, and site exclusion tool.
  • Google Adwords’ matching takes your entire ad group of keywords and match semantically and thematically to Google’s content network sites. You can further improve the relevance of your targeting sites by applying Google content network site exclusion. Restructuring will expand the “reach” of your content-targeted campaigns.
  • Adwords Placement Performance Report for Google Content Network: Reveals the referring sites’ URLs that have sent clicks to your Google content network.
  • Google Content Network Performance Trends: This Google whitepaper reveals content network makes up of 19.6% conversions of Adwords, CPA is 2.6% lower than the search network, and clicks are 28% less expensive than the search network.
  • Google Adwords Display Ad Builder: Set up your display ads on Google’s content network with pre-designed display/image ad templates.

Baidu Phoenix Nest:

  • Baidu Union: Baidu content network’s ad matching technique is still at a pre-mature stage as it can only match keyword by keyword from your campaigns to a site within Baidu’s content network. This often causes your ads appearing on irrelevant content sites and can cause extremely low conversion rates for the budget you have spent through Baidu Union.
  • To expand your campaigns’ reach in Baidu’s content network, the only option is to increase cost-per-click (CPC) which will directly increase your budget.

Ad Re-targeting

Adwords:

Baidu Phoenix Nest:

  • Baidu has not officially launched any retargeting tools for ads.

Posted on August 9, 2010
Category: China PPC | 1 Comment

Baidu PPC Search Queries

If you are advertising on Baidu through Baidu PPC Phoenix Nest, Baidu offers you the search query report.

Baidu’s search query report shows search queries that have led visitors to your website through your Baidu PPC ads. The search query report sorts by date and provides metrics:

  • Search query
  • Impression
  • Account name
  • Campaign
  • Ad group
  • Ad title
  • Ad description line 1
  • Ad description line 2
  • Display URL
    Run Baidu Search Query Report

Baidu’s search query report is another source to find new keywords besides Baidu keyword research tool.

Take Actions from Baidu Search Queries

Keyword conversion data that you can capture through Baidu PPC conversion tracking is not currently available in Baidu’s search query report. However, by reviewing the meaning of the search queries, you can split all the search queries into 2 categories:

  • Relevant search queries to your site: Add the relevant search queries as new keywords to your campaigns / ad groups.
  • Irrelevant search queries to your site: Add the irrelevant search queries as negative keywords to your campaigns / ad groups.

Baidu’s Negative Keywords

Negative keywords are added as either exact match negative keywords or broad match negative keywords.

    Exact or Broad Match Negative Keywords

And you can add multiple negative keywords at a time.

    Add Negative Keywords

Posted on August 5, 2010
Category: Baidu PPC | 1 Comment

Breadcrumb Navigation

Breadcrumb navigation should be considered in Google SEO, though will not increase Google PageRank of your site. Google displays breadcrumbs as websites’ hierarchies in search results, if you use breadcrumbs on your web pages.

    Google SEO Breadcrumbs

To make Google recognize your website’s breadcrumb navigation, place the breadcrumb trails closer to the top of your web page’s source code.

What is Breadcrumb Navigation?

Breadcrumb navigation consists of a one-line navigational text links that indicates the site visitor’s current page location within the website’s hierarchy. Breadcrumbs usually appear close to the top of a web page and serves the purpose to optimize site usability.

Breadcrumb navigation is sometimes called breadcrumb trails.

When to Use Breadcrumb Navigation

Site Usability Expert Jakob Nielsen defines site navigation into 2 categories:

  • Primary navigation: primary site navigation menus and site search box
  • Secondary navigation: breadcrumbs and html sitemaps

Breadcrumbs use a single line of text to show a page’s location in the site hierarchy. While secondary, this navigation technique is increasingly beneficial to users.

Good breadcrumb navigation should:

  • Display a visitor’s current location relative to the higher-level web pages of the site.
  • Allow one-click access to the higher-level web pages to prevent visitors from getting lost after running site searches. This reduces your site’s bounce rate.
  • Take up as little space as possible on the web page.

How to Design Breadcrumb Navigation

Jakob Nielsen explains the design of breadcrumbs must:

  • Be a horizontal line.
  • Progress from the highest level to the lowest, one step at a time.
  • Start with the homepage and end with the current web page.
  • Have a short text link for each level except for the current page.
  • Breadcrumbs should show the site hierarchy, not the visitor’s history.
  • Have a one-character separator between the levels. The optimal breadcrumb separator to use between levels is > (the “forward arrow” or “greater-than symbol”).

Other Tips on Breadcrumb Navigation

Consider the use of breadcrumb navigation for usability and SEO:

  • Breadcrumbs In Web Design: Examples and Best Practices – Smashing Magazine explains the definition of breadcrumbs, the types of breadcrumbs (location-based, attribute-based, and path-based), the benefits of using breadcrumbs, mistakes in breadcrumb trail implementation, and breadcrumb navigation design considerations, followed by a breadcrumb navigation showcase.
  • Breadcrumb Navigation Examined: Best Practices and Examples – Hongkiat offers the breadcrumb best practices, followed by a breadcrumb navigation showcase.
  • Breadcrumb Navigation: Further Investigation of Usage – Wichita.edu’s research paper shows breadcrumb trails are used only 6% of the time during visitors’ site navigation.
  • Breadcrumb Navigation Research Studies – Usability.gov’s research proved that frequently returning visitors get the most advantage of breadcrumb navigation and the use of breadcrumbs allow visitors to complete the necessary navigation faster.
  • How Breadcrumb Works – Kelikuru believes breadcrumbs work best when hierarchical structure is in good categorization, but can be an issue to keep track of the trail after visitors run keyword searches on the site.

Posted on August 3, 2010
Category: B2C Websites | Leave a Comment

Bing Keyword Tools

Microsoft’s Bing search engine optimization requires:

  • keyword research based on Bing’s traffic and Bing’s user intent
  • Understanding of Bing search algorithm
  • Identifying your website’s SEO issues through Bing Webmaster Tools and resolving the SEO issues.

Microsoft Adcenter Labs

For Bing SEO, Microsoft Adcenter Labs offers keyword research tools including Keyword Forecast, Keyword Group Detection, Keyword Mutation Detection, Search Funnels, and Entity Association Graph.

Keyword Forecast

The Keyword Forecast tool enables you to review historical search volume (or impression count) trends and demographic distributions of keywords.

    Adcenter Labs Keyword Forecast

Keyword Group Detection

The Keyword Group Detection tool returns groups of keywords that are related to your search queries.

    Adcenter Labs Keyword Group Detection

Keyword Mutation Detection

The Keyword Mutation Detection tool shows common misspellings and/or alternative spellings to frequent search queries.

Search Funnels

The Search Funnels tool shows search queries in the sequences on how Bing’s searchers do searches and presents the search sequences visually.

For example, the Search Funnels tool shows how many people search for Walmart and then search for Target, Kmart, Bestbuy, Sears and eBay.

    Adcenter Labs Search Funnels

Entity Association Graph

The Entity Association Graph is a graphic view of related keywords around the core keyword (at the center of the graph). This tool is similar to Google’s Wonder Wheel tool.

Adcenter Keyword Suggestion Tool

Microsoft Adcenter offers a built-in keyword suggestion tool through Adcenter’s account interface.

    Adcenter Labs Keyword Forecast

Adcenter’s keyword suggestion tool provides new keyword suggestions based on “core keywords” or “website URLs”.

    Adcenter Labs Keyword Forecast

Other Keyword Research Tools

Alternative keyword research tools that are offered by other search engines:

Search engine optimization for Chinese websites should consider Chinese keyword research tools:

Posted on July 31, 2010
Category: Bing SEO | 1 Comment

Adcenter Conversion Tracking

The new Bing-Yahoo Search Alliance will require Yahoo Search Marketing advertisers to move to Bing’s PPC platform, Adcenter, manage PPC campaigns through Adcenter Desktop Tool, and track Bing PPC’s performance through Adcenter Conversion Tracking tool.

Measure with Adcenter Conversion Tracking Tool

Measure your Bing PPC’s marketing spend through Adcenter conversion tracking tool, which can identify:

  • The ad copy that works best to achieve your campaign goals.
  • The keywords that acquire most new customers to your website.

Set Up Adcenter Conversion Tracking

Turn on Adcenter conversion tracking feature. Pick up the conversion tracking code snippet (http://, if you are to track conversions on a non-secure page; https://, if you are to track conversions on a secure page).

    Adcenter Conversion Tracking Code Snippet Example

Select one of the Adcenter conversion tracking options:

  • Count one conversion per click: This conversion tracking option prevents double counting of your website’s conversions, but may under-count.
  • Count one conversion per unique URL: This conversion tracking option requires more than inserting Adcenter’s conversion tracking code snippet onto your purchase confirmation page / thank you page and allows you to track each conversion through a unique URL.
  • Count all conversions: This conversion tracking option may include duplicate conversions when visitors refresh your site’s purchase confirmation / thank you page.

Define your “conversion confirmation page”. Your conversion confirmation page (or thank you page) will be:

  • The lead confirmation page, if your website offers a form for visitors to fill in information.
  • The purchase confirmation page, if your website sells products to visitors with a payment mechanism.

Insert Adcenter’s conversion tracking code snippet onto your site’s conversion confirmation page.

Review Adcenter Conversion Reports

Turn on conversion tracking in the “Reports tab” in Adcenter’s user interface, and view conversions and conversion rates (conversions / click) through Adcenter reports:

  • Account performance report
  • Campaign performance report
  • Ad group performance report
  • Keyword performance report

To optimize your Bing PPC’s marketing budget, identify the keywords that convert the most and performance the best (i.e. cost-per-acquisition) through keyword performance report, and raise or reduce keyword bids accordingly.

Disable Adcenter Conversion Tracking

Adcenter conversion tracking is enabled or disabled per campaign. If you no longer need Adcenter conversion tracking for a campaign, turn off Adcenter conversion tracking for only that campaign in “campaign settings”.

If you want to stop conversion tracking for your entire Adcenter account, remove the conversion tracking code snippet from all your conversion confirmation pages, and turn off Adcenter conversion tracking for for each campaign in “campaign settings”.

Conversion Discrepancies to Google Analytics

If you are using both Google Analytics PPC conversion tracking and Adcenter conversion tracking tool simultaneously, the number of conversions in Adcenter reports may not match those in Google Analytics reports.

  • If someone clicks your ad on Bing but your site is unavailable, AdCenter reports the click but Google Analytics does not record the visit.
  • Adcenter counts the click when someone clicks your ad on Bing and then stops his/her Internet browser before your web page’s Google Analytics tracking code snippet is loaded.
  • Google Analytics does not recognize the visit from Bing PPC ad as a keyword’s URL tagging is missing, but Adcenter counts the click.
  • Adcenter automatically filters invalid clicks (due to click fraud), but Google Analytics reports all visits to your site.

Review Google Analytics metrics.

Best Practices to Adcenter Conversion Tracking

Microsoft Adcenter’s learning center offers:

  • The best practices for using Adcenter conversion tracking.
  • The How-to-guide (.pdf) for setting up different Adcenter conversion tracking options.

Posted on July 27, 2010
Category: Adcenter | 1 Comment

Increase Google Pagerank

PageRank is Google’s SEO ranking algorithm that reflects Google’s view of the importance of web pages.

Google’s PageRank

Important web pages in Google’s index are:

  • Assigned higher PageRank
  • More likely to rank higher in Google’s search engine results pages (SERP)

Google’s PageRank considers the importance of each web page (in Google’s index) that passes link juice (or casts a vote).

  • When a linked web page that receives two links, one from a more important web page and the other from a less important web page, the link juice from the more important page is considered to be a higher value vote to the linked page.
  • Based on the entire web’s link structures, Google uses over 200 signals/factors including the PageRank algorithm to identify which web pages are most important. Then Google combines web pages’ importance, page-based text matching techniques and search query specific relevance to rank web pages in SERP.

Backlinks (or Inbound Links)

To increase your website’s Google PageRank, create content for your visitors and get quality links to your site.

To create relevant content for your visitors, figure out their issues or problems and offer various solutions on continuous bases. This helps your site to acquire backlinks through natural ways:

  • Visitors may appreciate your solutions to their issues and link to your content.
  • The links, in the long run, increase your site’s visibility and credibility/reputation in your niche/industry.
  • When your site gain more lasting, merit-based links and loyal followers, more direct traffic will come through “word of mouth”.

To acquire relevant inbound links for your site, you can:

  • Share your site’s content through Google Buzz, Twitter and other social media tools so that other sites can talk about your website’s content, and visitors to those other sites can find and re-share your content.
  • Submit your site to Dmoz (Open Directory Project) and other reputable web directories.

When acquiring backlinks to your site, avoid:

  • Participating in excessive link exchanging.
  • Linking to web spammers or bad web neighborhoods.
  • Selling or buying links, for example, paid links.

Website’s Link Architecture

To maximize your site’s Google Pagerank, make it easy for Google’s spider (GoogleBot) to crawl all your web pages. You should improve your site’s internal link architecture and allow link juice of all web pages to flow within your entire site. Consider site usability when designing your site’s link architecture:

  • From your site’s home page, allow visitors to navigate easily to other sub-/child- pages of your site, without using site search.
  • From any page (non-homepage) on your site, allow visitors to navigate easily to homepage and to other pages of your site, without using site search.
  • Use text-based links as your site’s navigation links.
  • Use breadcrumb navigation on your sub-/child- pages.

Anchor Text, PageRank Sculpting, Nofollow Attribute

Optimize your web pages’ Google PageRank by writing descriptive and relevant anchor text in your internal links.

  • Anchor text, the clickable words in a link, is one of the important signals for Google to determine your web page’s SEO ranking for specific keywords. For site usability, descriptive anchor text helps visitors to better understand your content.
  • Run anchor text analysis through this Backlink Checker tool.

PageRank sculpting could influence the true value of Google’s PageRank of an individual web page.

How to Check Google PageRank?

Check your site’s Google Page Rank through one of the tools:

Other SEO Experts on PageRank

Google PageRank explained by other search engine optimization experts:

PageRank Updates

Matt Cutts reported on Google’s PageRank updates in the past:

Posted on July 24, 2010
Category: Google SEO | 1 Comment

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